Ezines - Marketing Tool Or Business Venture?
There are a few ezines that have moved beyond the realm of knowledge-based content to a business venture.
One service in particular is called The Dabbling Mum. The owner of the site is also an accomplished editor. The service provides content at no cost to visitors, but provides authors with financial rewards for accepted articles.
This ezine features content that helps with personal relationships, business ventures, recipes and more and because the owner pays for material the standard of excellence is well above average.
In this case the cost of developing the ezine is directly related to the fees collected in advertising and sales made through the online store.