In Shallow Waters Dragons Are The Sport Of Shrimp!
If you’re a salesperson or a marketer, there is a fundamental question you need to answer that is probably never broached in business school or at most workplaces:
“Whom Do You Want to Serve?”
Maybe it was in a Bob Dylan lyric that I heard the phrase, “You gotta serve somebody!” and isn’t that the truth? But we cannot serve everybody, nor should we try.
And my point is this: We shouldn’t leave whom we serve to chance or to tradition or to others to decide for us.
We need to do some soul searching to figure this out on our own.
January 17, 2008 | Filed Under Business | Leave a Comment